Targets up to 25 million visitors by 2025
DUBAI 4 October 2018: Dubai aims to attract 21-23 million visitors by 2022, and 23-25 million visitors by 2025, according to its newly approved Tourism Strategy.
It was approved by Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of Dubai Executive Council.
The tourism strategy is based on five priorities, which are:
- Continuing Dubai Department of Tourism’s pioneering role in basic and diverse markets
- Increasing presence in major tourism markets
- Diversifying sources of income
- Creating a comprehensive tourism experience, under the theme, “Only in Dubai,” and
- Promoting Dubai’s attractiveness as a leading business destination
Dubai’s tourism strategy is in line with the sector’s development plans and aims to make it a leading tourism market. The sector’s future will also require greater integration between public and private sector authorities, the implementation of ambitious initiatives to strengthen the sector and increase its future contributions to Dubai’s GDP, and the adoption of the latest technologies, such as blockchain, said Wam.
Dubai’s future tourism strategy will rely on the sector’s sustainable growth and its contributions to the emirate’s GDP, in line with the UAE Centennial 2071 and the Dubai Plan 2021, which mainly focuses on non-oil economic sectors.
Most-visited Goal
Sheikh Hamdan said Dubai will achieve its goal to be the most-visited city in the world, through adopting ambitious development plans, initiatives and projects that will make it a preferred tourism destination for millions of people around the world.
Sheikh Hamdan also highlighted the role of the tourism sector as a vital source of income, which supplements the emirate’s GDP and contributes to its development and economic diversity.
“These plans and strategies to strengthen the tourism sector reflects our efforts to promote Dubai’s stature in international tourism forums and make it a favoured destinations for tourism, business and events, through ambitious initiatives that aim to achieve sustainable growth and guarantee our international competitiveness, which will enable Dubai to deal with the changes witnessed by economic sectors and international markets,” Sheikh Hamdan said.
Sheikh Hamdan also stressed the importance for all relevant authorities to join forces and develop the sector, as part of a joint working system and a unified set of economic goals while affirming the necessity of continuing to improve the emirate’s infrastructure and services, to promote its stature, keep pace with the requirements of international markets, preserve its gains, and identify future prospects.