By Sheena Amos
DUBAI: Address Hotels + Resorts has unveiled its new city lifestyle resort – Address Boulevard.
Address Boulevard by Emaar Hospitality Group, has 196 rooms including 116 deluxe rooms, 44 deluxe club rooms, 28 one-bedroom suites, seven two-bedroom suites and a luxurious Presidential Suite offering spectacular views of The Dubai Fountain and Burj Khalifa.
In addition, there are 532 serviced apartments including duplexes and two penthouses, with short-term guests at the residences also guaranteed access to the hotel’s facilities.
“Address Boulevard… integrates all the romantic charm of a resort with the convenience, amenities and appeal of a city hotel. Address Boulevard is exceptional in all its facets – from the architecture to the interiors, the unobstructed views of iconic attractions, and our uncompromising approach to superior guest service,” said Chris Newman, Chief Operating Officer of Emaar Hospitality Group.
Address Boulevard suits overseas visitors who yearn to be in close proximity to retail and leisure attractions. Within walking distance of Dubai Mall, the hotel is also on the vibrant Mohammed bin Rashid Boulevard, offering an extensive choice of specialty food and beverage concepts, ideal for families and young visitors.
It is also in close to Dubai Opera, the recently opened multi-format performing arts venue in Downtown Dubai. Other attractions within walking distance include Reel Cinemas at Dubai Mall, Dubai Aquarium & Underwater Zoo, Sega Republic, the largest of its kind indoor theme park in the region, and KidZania, a dedicated children’s city.
Business guests have the convenience of being located near the Dubai International Financial Centre and Dubai International Convention Centre. The property can be effortlessly accessed from Sheikh Zayed Road and via the Dubai Metro. An air-conditioned travellator connects the Address Boulevard to Burj Khalifa/The Dubai Mall Metro Station and The Dubai Mall.
House of Art
One of the distinguishing features of the property are the art installations that define the hotel’s interiors. A total of 48 artists and 251 pieces of art have contributed. A specialist art consultancy commissioned a number of internationally-acclaimed, established and emerging artists to produce and install a wide-range of outstanding art pieces including ceramic shapes, 3D maps of Dubai, a large sculpture titled ‘wings’, intriguing acrylic on mylar, silver leaf craft methods and a 46-piece bespoke collection of chandeliers inspired by diamonds and pearls and themed The Spirit of Timeless Luxury.
Address Boulevard has The Spa at Address, set over an area of 700sqm, relaxation lounges, treatments and detoxifying packages and a modern fitness centre with multifunctional exercise facilities, along with locker rooms for men and women. There are three outdoor swimming pools including a family pool with slides, waterfall and children’s splash pad as well as an adult pool designed for visitors to the spa.
Adding to the convenience of families, the hotel has a Qix kids club, which is an exclusively designed centre that provides a holistic nurturing experience for children aged 3 to 12. Activities range from arts and crafts, games, storytelling, yoga and dynamic exercises. The outlets are operated by a team of youth experts who specialise in educational and participative engagement.
Address Hotels + Resorts has also marked its entry into international markets through three hotels and four serviced residences in Turkey, Bahrain and Egypt.
Through its three hotel brands – Address Hotels + Resorts, Vida Hotels and Resorts and Rove Hotels – Emaar Hospitality Group today operates ten hotels and three serviced residences in Dubai. The company has a strong roster of 18 upcoming hotels and 16 serviced residences in the UAE – in Dubai and Fujairah – as well as in international markets including Egypt, Bahrain, Turkey and Saudi Arabia.