DSF: Cash prizes, Air Miles, carnivals + of course shopping

By Divi S.

DUBAI 27 December 2018: The 24th edition of Dubai Shopping Festival (DSF) commenced yesterday for visitors and residents alike.

Majid Al Futtaim’s six shopping malls hosted a 12-hour mega sale to mark the special occasion, offering shoppers 25% to 90% reductions across participating stores. Other exciting events across the city include a show stopping fireworks display and plenty of chances to win big through a raffle, with the ultimate prize worth over Dh50,000 to spend at Majid Al Futtaim malls during DSF.

Dubai Shopping Festival will run until 2 February and will offer an extraordinary variety of shopping experiences and events. From weekly raffles and exclusive deals to special appearances by make-up mogul Charlotte Tilbury and an exclusive launch by world famous brand Cartier, in addition to retail promotions, concerts and activations taking place across the city; there’s something for everyone to enjoy this DSF.

Street Fest @ Dubai Mall

See award-winning street artists from around the world, explore immersive brand activations and get the chance to win 100,000 Skywards Miles weekly, as Dubai Mall celebrates Dubai Shopping Festival (DSF).

Making its debut, and in partnership with DTCM, The Dubai Mall is launching the Dubai Shopping Festival ‘Street Fest’ a 10-day spectacle from 10th-19th January. The event promises to be an explosion of award-winning entertainment featuring extraordinary acts from around the world including France, Italy, Australia, UK and Canada. Positioned to be the official Street Fest destination every DSF, The Dubai Mall’s inaugural edition will feature close to 20 street theatre acts, animating the mall at every corner, both indoors and out.

World-class Acts

A melting pot of dance, circus, art, comedy, theatre and more, these visual spectacles include a number of award-winning acts including the signature show Strange Fruit, featuring artists defying gravity using their trademark sway-pole apparatus and French hip hop and break-dancing crew Surprise Effect, plus global street festival favourites Dynamike, a stuntman and comedian who juggles chainsaws while balancing on a unicycle, Theakre Von Zairno, an aerialist performing breath-taking stunts on a static trapeze and aerial silks, and John Hicks, a charismatic painter who will amaze crowds with a repertoire of artistic oddities.

In between world-class acts, visitors can find world-class shopping across 1,300 stores. Plus, during DSF, shoppers stand the chance of winning 100,000 Skywards Miles every week with any spend of Dh300 at any store, per day. Simply download The Dubai Mall app, register and link your Skywards account to participate. In addition, shoppers The Dubai Mall earn Skywards Miles rewards on every Dh100 spend or more.

As part of a world exclusive product launch, Charlotte Tilbury will host the Pillow Talk Beauty Wonderland from 8th-18th January featuring a helter-skelter of fun. Located on the waterfront promenade, this experiential installation re-creates a fairground, complete with carnival games to win prizes, Pillow Talk Play Pods to discover iconic looks, and Tilbury Transformations for the ultimate makeover. Some lucky guests will get access to the Beauty Wonderland tower and slide down the helter-skelter into a pit of pillows and cushions for the ultimate photo opp. The activation is in celebration of the launch of two new Pillow Talk beauty products, available exclusively at The Dubai Mall from 5th-17th January.

Trail-blazing shoe brand, United Nude is hosting a museum-worthy exhibit showcasing some of their most iconic collaboration shoes created with industry famous designers and artists including Zaha Hadid, Issey Miyake, Iris Van Herpen and founder and architect, Rem D Koolhaas, responsible for the radical Möbius shoe. Hosted in Fashion Avenue until mid-January, the must-see exhibit includes the 12-inch platform Fame shoes, bespoke made for Lady Gaga.

Shopping enthusiasts won’t want to miss the Dubai Shopping Festival’s ‘Shop the Night Away’ event in partnership with ITP on 23rd January. ITP’s team of professional stylists, editors and food gurus will be visiting fashion, beauty and dining outlets throughout the mall to give participants the chance to get the latest looks and take advantage of some exclusive offers.

Finally, in a partnership with Careem, guests can up to 35% off their ride getting to and from The Dubai Mall during DSF. Use the promo code: DSF19 to activate the deal and save your dirhams for your next visit. Valid on the first 10 rides only, for a maximum of Dh25 per trip.



Dubai Gazette