Dubai chosen to launch Dhoni’s first cricket academy

Entrepreneur acquires rights for GCC, South Africa and UK

DUBAI 16 August 2017: Dubai-based Pacific Sports Club claims to have all exclusive rights to MS Dhoni Cricket Academy (MSDCA), in the UAE and other GCC countries as well as South Africa and the UK.

Mahendra Singh Dhoni (popularly known as MS Dhoni), a superstar in the field of cricket sports. will be the brand ambassador for the academy and will be hands-on at the PSC with frequent visits. It’s the first time ever that the cricketer is launching his academy and he chose Dubai for the launch of his new venture.

Together, PSC and MSDCA will work to develop and launch training camps that will hopefully become a breeding ground for future professional athletes.

“Sports has attained a global stature not just for fostering athleticism and sportsmanship, but also as a viable business platform that involves many different stakeholders, from small businesses to big conglomerates and organisations. I am delighted to be a part of the club and will contribute in any means possible to make it a success,” said Dhoni.

Founded by entrepreneur Parvez Khan of Pacific Ventures, a real estate developer, Pacific Sports Club aims to provide the platform for training future sports leaders and superstars across a variety of sports disciplines.

Khan says the city has only a handful of sports clubs with top-rate facilities and coaches, hence the decision to set up PSC. “While others offer just the facilities side of things, we will offer that at a high-level plus coaching and training as well as a strategic sports development programmes managed by some of our well-known and beloved sports personalities,” he added.

Through Pacific Ventures, Khan was the prime mover of a number of high profile sporting events in the UAE, and previously owned the Capricorn Commanders, a team that competed in the Masters Champions League.

Khan will be partnering with schools and colleges in the UAE to offer PSC’s expertise in developing and managing athletic programmes, with a view to expand in other GCC countries,South Africa and the UK as part of its short-term growth strategy.

Based in Springdales School, Al Khail, PSC will soon announce details of its sports camps and other activities.

By Rajive Singh

 

Dubai Gazette