Dubai girl joins Niyama Private Islands in Maldives

Deveeka handles PR and Communications for Niyama Private Islands, Maldives

DUBAI 24 July 2017: Anantara Hotels & Resorts sister property in the Maldives, Niyama Private Islands, known as Nature’s Playground, has appointed Dubai girl Deveekaa Nijhawan as the Director of PR & Communications.


Deveekaa renowned in the hospitality industry in the Middle East has over five years of experience as the Complex Public Relations and Communications Manager of Le Meridien Dubai Hotel & Conference Centre. She is known in the industry as being the media’s darling and for going the extra mile to generate publicity, build media relations, network with key influencers and create marketing and revenue generating opportunities for the hotel.

Deveekaa Nijhawan (1)

Deveekaa started her career at Le Meridien Dubai Hotel in June 2012 as a Public Relations and Communications Executive, and within two years rose to head the department. She has won several awards in the industry due to her vivacious personality, holistic marketing strategies, excellent negotiating capabilities and exemplary track record of keeping Le Meridien constantly in the news regionally and internationally.

Deveekaa brings with her a wealth of experience, having launched a new hotel wing, one of the largest ballrooms in the UAE, fostering several strategic partnerships and having re-launched 10 of the 18 F&B restaurants.

In her new position as Director of Public Relations & Communications, Deveekaa will be responsible to drive all PR, marketing, partnership and digital communications at Niyama Private Islands. Deveekaa commented “I am very excited to join Minor Hotels and embrace this new challenge. I am looking forward to working with the team to develop strategic and tactical marketing strategies to position Niyama as being synonymous with Maldives and a paradise destination to holiday in.”

Deveekaa learnt to embrace different cultures early in her life, with her being a true globetrotter having lived in India, Sri Lanka, UK, Saudi Arabia, Oman and U.A.E. It’s her love for meeting people and interacting with different nationalities that drove her to choose a career in PR & Marketing.
About Niyama Private Islands.


Located in the South Dhaalu Atoll, a 40-minute seaplane flight from Male, Niyama Private Islands was recently named as one of the top resorts in the Indian Ocean by Conde Nast Traveler (US). A standout amongst island resorts; it has two islands Play and Chill appealing to various segments including couples, families, adventure seekers and corporates.

It has 134 luxury villas ranging from studios to luxurious water villas; each with unparalleled views of the clear waters. With nine restaurants it features endless dining options including Edge, an overwater restaurant only accessible by boat and Tribal, a modern campfire dining fare complete with tiki torches. It also features a 24-hour award winning spa and is home to the world’s first underwater club.

In addition, guests seeking to explore the waters can pick their favourite water sport at Float, which offers PADI dive courses, or go sailing on traditional Maldivian wooden boats called Dhonis. There is even a marine biology lab for coral rehabilitation and education. Niyama Private Islands definitely takes extravagance to the next level.

By Rajive Singh