Hala launches in RAK with 500 taxis on Careem app

By DG Staff

RAS AL KHAIMAH 21 August 2020: Ras Al Khaimah Transport Authority has announced the  launch of Hala’s taxi e-hailing service across all major areas in the Emirate.

The launch follows a successful pilot phase of 50 taxis, where the average arrival time for a taxi to the customer has reached under 5 minutes – a number expected to reduce as the taxi fleet now increases to 500 taxis equipped with Careem technology, allowing them to be booked easily and from anywhere, at the touch of a button.

Following the same fare pricing model as regular taxis, and with no surge pricing during peak hours, the service will offer residents an innovative booking model, at an affordable price.

In preparation for the launch of the second phase, each taxi driver has participated in intensive training, with an onboarding program to ensure a high competency with the booking technology, and ongoing training schedule in place for continued development.

This service will provide customers with a smarter way to travel, giving them access to several benefits, including knowing their rides ETA, fare estimate and route upfront, along with their driver’s details.

App booking also enables a host of payment options, with cash, card, or in app payments possible, while riders will automatically collect Reward points for each trip which can be redeemed as ride credits or against partner offers.

Esmaeel Hasan Al Blooshi – General Manager of Rakta, expressed his eagerness for the launch of the second phase of e-hailing service through the Careem application, which comes within the authority’s keenness to provide safe, reliable and smart transportation services to citizens, residents and tourists, in line with the Ras Al Khaimah Government 2030 vision for digital transformation.

Clemence Dutertre, CEO of Hala: ‘We believe in using technology to simplify movement, empowering our riders to travel easily wherever they may need to go. I am happy to see the beautiful progress we have been able to realise in the pilot phase of our launch, with an average customer trip rating of 4.7/5, achieved by working closely with our valued partners at Rakta to implement a service of the highest quality.



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