Meltwater opens dedicated Agency Partnership division in the Middle East

Following a strong uptick in business from digital, advertising and PR agencies in the region, Meltwater, a global leader in media intelligence solutions, has launched an Agency Partnership division. To be led by Meltwater’s Mohamed El Wardani, this division is the first-of its-kind for Meltwater.

According to Zubair Timol, Partner & Area Director for India, Middle East & Africa, Meltwater, “This is a new initiative for Meltwater globally and we are delighted that our Middle East operations is pioneering this. It shows our commitment to this region and also the importance that agencies are placing on social media and online news monitoring analytical tools. Mohamed El Wardani’s appointment as Managing Director of this marquee operation is an investment based on the market potential and increased relevance of online, social and digital data for today’s business decision maker. Mohamed brings a wealth of agency experience and his role will help us create our flagship Agency operation across EMEA.”

Meltwater, an industry pioneer with 50 offices on six continents, has the market’s most comprehensive media intelligence platform. The company’s clients use deep insights to understand the path to influence and impact their brand’s reputation.

According to Wardani, “We are working with some of the leading names in PR, Digital and Advertising in the region. With the launch of this new division, we will focus more on enhancing this partnership to bring the latest media intelligence solutions to the market, offer agency specific support and referral programs. I look forward to leading this initiative.”