Mohammed bin Rashid launches National Reward Program

By Angelica Morris

DUBAI 19 April 2021: His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, launched the “National Behavioral Reward Program” at Qasr Al Watan in Abu Dhabi on Saturday morning.

The program is one of the initiatives of the Department of Behavioral Rewards of the Ministry of Possibilities to support and carry out the strategic framework and the national model for behavioral rewards, and the first program in behavioral science focusing on three main pillars, such as the homeland, society and family.

The ‘National Behavioral Reward Program aims to incentivize positive behavior through a point-based rewards system that can be used in payments for government services.

His Highness Sheikh Mohammed bin Rashid assigned Deputy Prime Minister and Minister of the Interior His Highness Lt. General Sheikh Saif bin Zayed Al Nahyan to lead the behavioral rewards management team, as part of the responsibilities of the Ministry of Possibilities.

The team will work on a national methodology to motivate positive behavior as an approved tool in the country to work on the nation’s strategic framework. The national model for behavioral rewards was approved by Sheikh Saif bin Zayed.

The launch of the program is based on living a positive behavioral life and will be run in cooperation with Fazaa and a number of partners in the private sector.

His Highness Sheikh Mohammed stressed that positive citizenship is an important and indispensable element for building a society and developed a country, as it is the main factor in ensuring the strength of the societal fabric, in the face of various challenges, noting that authentic Emirati values were and are still the fortress of society.

“Encouraging positive behavior contributes to improving the quality of life and achieving the happiness of society. Our inherent values have always been a hallmark of the Emirati personality,” added Sheikh Mohammed.

Sheikh Mohammed also witnessed the graduation of the first batch of the Professional Diploma in Behavioral Economics, one of the programs initiatives. The course aims to qualify the participants and develop their skills in analyzing and motivating positive behavior, in order to raise the level of UAE society and government readiness.

His Highness affirmed his confidence in the graduates’ ability to serve the institutions they belong to, and positively use the knowledge and experience they acquired for society.

This batch will be the first building block for launching initiatives and building projects that apply the concept of positive behavioral change for members of society in every field, he said.

The Prime Minister also launched the smart app for the Behavioral Reward Program (Fazaa). The app is an additional technical tool that maximize the benefits of the program by facilitating and easing accessibility for the targeted segments of the community.

The program focuses on spreading the message of behavioral science and adopting its outcomes, to empower the entire community and encourage them to adopt positive behaviors, support families, promote community interaction, and bolster the economy, as well as achieve the country’s comprehensive development. Over 90 behaviors were selected for the strategy.

The implementation of the program will help encourage patriotism, ensure loyalty, spread good ethics, prepare a generation ready to lead the future, reinforce the UAE’s global position in competitiveness indexes, promote positive behaviors, and achieve the objectives of the UAE Vision 2021.



Dubai Gazette