Reflects the creative spirit of Dubai
DUBAI 27 November 2018: The ‘Jumeirah Project’ in Dubai was launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai.
The Jumeirah Project will see 30 artistic projects in 30 locations along Jumeirah Road in partnership with 30 Emirati, Arab and international artists. The themes of the artworks include the links between the city’s past and present, and Dubai’s distinctive character that combines modernity with its strong heritage.
As part of the project, a number of unique artworks will be created at bus stations along Jumeirah Road.
Several events including the ‘Dubai Fitness Challenge’ and the ‘Gov Games’ will be held under the umbrella of the ‘Jumeirah Project’. Sports events to be held as part of the project include a marathon, a swimming competition, a triathlon, children’s competitions, a yoga event and a beach football tournament. The project will also feature a traditional Dhow competition, boat races and a food festival.
Jumeirah Road is home to a number of iconic tourist landmarks like the Burj Al Arab, Madinat Jumeirah, and the Wild Wadi Water Park.
Dubai Media Office Director General Mona Ghanem Al Marri said that the project is part of His Highness Sheikh Mohammed’s directives to transform Dubai into an open-air museum. She said that the project reflects the creative spirit of Dubai.
She praised the collaboration between the various stakeholders involved in the project. “We will work closely with the various partners to implement this unique project. We have a proven track record of collaborating with multiple stakeholders to execute several projects like the Dubai Street Museum. The project will be executed in partnership with the Roads and Transport Authority (RTA), Dubai Municipality, Department of Tourism and Commerce Marketing and Dubai Sports Council,” Al Marri said.
“The Jumeirah community will also be part of the project and we welcome their suggestions and ideas. Some of the houses of residents in the area will serve as open-air canvases for murals.”