New Dubai beachfront tower by Emaar-Elie Saab

By Sheena Amos

DUBAI 7 April 2019: Elie Saab at Emaar Beachfront, a gated island destination in Dubai, was unveiled at Dubai Opera by Mohamed Alabbar, Chairman of Emaar, and Elie Saab, founder and Chairman of Elie Saab Group.

The residences will reflect the luxurious heritage of Elie Saab’s style and signature.

Announcing the partnership, Mohamed Alabbar said: “Elie Saab is the pride of the Arab world, and a fascinating international success story. Through our first association with Elie Saab, admired by the world’s leading celebrities, we are offering discerning customers a new lifestyle address. Every aspect of these glamourous residences is personally designed by Elie Saab, who brings his rare genius and aesthetics to create a new architectural and lifestyle expression. It is our honour to be associated with him.”

In addition to 1 to 3-bedroom apartments, the tower will have an exquisite collection of four-bedroom penthouses – overlooking the Arabian Sea, The Palm and Dubai Marina.

Elie Saab and Mohamed Alabbar

Designed to celebrate the 1930 Art Deco era, the tower will have ground level boutique fashion stores, galleries and cafes as well as lobbies designed by Elie Saab promote the feeling of luxury.

Every aspect of the project including the interiors, penthouse design, lobbies, glazing, and art work is carefully chosen to reinforce the overall character of the design.