Pepsi Black with no-sugar launched in Mideast

By DG Staff

DUBAI 3 October 2019: PepsiCo yesterday introduced Pepsi Black in the Middle East and North Africa (Mena).

Debuting across major retailers in KSA, UAE, Kuwait, Oman, Jordan, Bahrain, Libya and Morocco, Pepsi Black complements the range of Pepsi products.

Available in three flavors – Original Cola, Raspberry and Lime, Pepsi Black is aimed at consumers looking for a no-sugar offering.

Nadim Nakfoor, Mena Franchise General Manager and Senior Vice President, PepsiCo, said, “The launch of Pepsi Black is a major moment for PepsiCo in Mena.”

As part of ‘Winning with Purpose’ agenda, PepsiCo is making it easier for consumers to choose lower-calorie options through diverse solutions including category innovation, smaller portion sizes, and clear calorie labeling at point of sale. Additionally, PepsiCo continues to reduce added sugars, sodium and saturated fat across its portfolio.

To celebrate the Pepsi black launch in the region, fans were treated to a live performance by international pop group Now United. Comprised of 14 singers and dancers from countries all over the globe including China, Brazil, India and Russia, and formed by successful music entrepreneur Simon Fuller, Now United embodies the Pepsi black celebration of living each moment without compromise. The performance is the latest example of the brand’s longstanding track record of supporting emerging music talent and the group takes center stage in the international “For the Love Of It” Pepsi campaign.

Dubai Gazette