Dubai 5th September 2016: Ritu Kumar, India’s leading design house, has opened a new store in Dubai Festival City mall. The outlet will cater to a mix of luxury and high-street fashion clientele with the latest collections of LABEL Ritu Kumar.
It is the brand’s second outlet in the emirate having begun operations in the UAE with a flagship store at BurJuman Centre in January, 2014. Spread over 1600 sq ft in Dubai Festival City mall with a spectacular triple height shop-front the new store will showcase the SS’16 and the AW’16 collection from the brands’ pret line – LABEL Ritu Kumar.
Recently LABEL Ritu Kumar unveiled its ‘vintage sportswear’ at Lakme Fashion Week in Mumbai. Popular Bollywood actress, Kriti Sanon walked as the showstopper in an exquisite dress inspired by the patterns & motifs of Kashmiri weaving.
Ritu Kumar is credited for introducing haute couture in India as well as the revival of the country’s traditional fabrics and crafts over the last 45 years. The celebrated fashion designer will be in Dubai for the official inauguration of the store at Dubai Festival City mall on September 20, 2016.
About Ritu Kumar
Established in 1969, Ritu Kumar is one of India’s foremost designers credited with being the first one to have revived ancient Indian crafts interpreting them into contemporary vocabulary. Her unique understanding and innovative use of traditional designs has led to creation of a new classicism. The designer has dressed the biggest Bollywood stars, the most famous celebrities and the most stylish royals including the late Princess Diana. Ritu Kumar was awarded the Padma Shri Award 2013, the country’s fourth highest civilian award for her exceptional and distinguished service in the field of fashion, textile and craftsmanship. Ritu Kumar design house offers three brands: Ri, a premium bridal and couture line, Ritu Kumar, a traditional pret brand offering ethnic semi-formal wear and LABEL Ritu Kumar a contemporary pret line.