Sir Elton John stars in heartwarming Christmas ad

DUBAI 17 November 2018: In what has now become an annual tradition John Lewis and Partners have released their Christmas advert for the year of 2018.

John Lewis & Partners launched their first Christmas advert in 2007 only for it to grow into a British popular culture tradition which signals the countdown to Christmas in the UK. The adverts tend to tug at the heartstrings which accounts for their widespread media attention in regions outside the UK. This 2018 the ad broke tradition by having Sir Elton John become the first artist to perform and star in the advert instead of following their usual format of having covers of popular songs.

The ad works backwards chronologically to one magical Christmas morning Sir Elton John experienced as a boy where he received a gift that would change his life

Video posted by John Lewis & Partners on YouTube