UAE Nation Brand hits 10.6m votes from 185 countries
DUBAI 2 January 2020: The UAE Nation Brand hit a record of 10.6 million votes from 185 countries as the campaign drew to a close to announce the logo that will represent the UAE and lead the country’s inspiring story towards the next 50 years.
Voters have contributed to planting 10 million trees to empower communities in areas affected by climate change in Nepal and Indonesia as the UAE had promised to plant a tree for every vote as part of the campaign.
The tree plantations will contribute to safeguarding biodiversity, combating climate change, protecting the environment and empowering vulnerable communities affected by climate change. The initiative reflects the UAE’s values of giving and reinforces the country’s role as a beacon of hope in the world, said Wam.
The UAE will focus on planting millions of mangroves and tropical forests to promote food security and empower families in Numfoor Island, one of the most disadvantaged areas of Indonesia where subsistence farmers and fishers make up approximately 75 per cent of the population. West Papua, Indonesia, situated in the Coral Triangle, is an area recognised as the global centre of marine biodiversity and a global priority for conservation because of the broad range of species it supports, including at least 500 species of reef-building corals.
In Nepal, the UAE will plant millions of mangroves at the Amaltaari planting site in Nawalparasi, home to endangered species including leopards and the elusive Bengal tiger. The tree plantations are expected to empower thousands of local people, mostly farmers, and improve their lives.
The project will encourage the local people to positively contribute to protecting the biodiversity of the Asian country that hosts more than 700 species of wildlife that enrich the country’s nature elements.
People across the globe cast their votes on one of three UAE logos displayed on the UAE Nation Brand official website. The 49 Emirati artists contributed to designing “Emirates in Calligraphy”, “The Palm” and “7 Lines”.
The UAE had invited people across the globe to take part in voting for the new logo to represent the UAE. The unique call to global audiences reinforces the humanitarian and global aspect that distinguishes the UAE and reflect its deeply-rooted values of openness, coexistence and tolerance.
Participations in the UAE topped the list with the 15 per cent of the total votes for the Nation Brand logo, followed by India, US, Egypt, Saudi Arabia, Morocco, Australia, Canada, Algeria and the UK.
500 million views The voting campaign attracted an overwhelming 500 million social media views, reflecting the widespread admiration of millions of online users who actively took part in the humanitarian initiative to help combat climate change and empower communities.