DUBAI 3 May 2020: The World’s Tallest Donation Box, illuminated with Burj Khalifa’s 1.2 million lights, has been launched to raise donations to provide meals for communities hard-hit by Covid-19 pandemic across the country.
Launched by Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), in collaboration with Burj Khalifa, it is part of the ’10 million meals’ campaign.
The World’s Tallest Donation Box enables companies, entities and the public to purchase lights of Burj Khalifa, for as little as Dh10 each, to collectively donate 1.2 million meals or food parcels to individuals and families affected by the coronavirus outbreak in the UAE.
For every light purchased for Dh10 through the website www.tallestdonationbox.com, one meal is provided to someone in need, as part of the UAE’s social efforts to support the most vulnerable against the economic and humanitarian challenges posed by the global pandemic, said Wam.
The initiative aims to switch on the 1.2 million lights on the façade of the world’s tallest building, reflecting social solidarity and cohesion of the UAE’s diverse society to bring much-needed relief to coronavirus-hit communities across the country.
Representing donations as lights beaming on Burj Khalifa, reflects the hope that small acts of kindness will bring to less fortunate communities as the country continues its battle against the pandemic.
In the first week of its launch, the ’10 million meals’ campaign exceeded its target after drawing massive financial and in-kind donations from companies, entities and the public to provide more than 11 million meals and food parcels.
A countdown will be displayed on Burj Khalifa’s façade and the initiative’s website to track donations raised in real-time.
Donors will be able to share the pixels they bought on their social media to spread the word and encourage their followers to join the initiative and help provide meals for those most affected by the global pandemic.