DUBAI 16 May 2020: The ’10 million meals’ campaign concluded after drawing overwhelming donations that secured over 15 million meals for Covid-19-hit communities in the UAE in less than a month.
Her Highness Sheikha Hind bint Maktoum bin Juma Al Maktoum, wife of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and Ruler of Dubai, and Chairperson of the Board of Trustees of UAE Food Bank, said the ’10 million meals’ campaign has presented a practical humanitarian response to the ongoing Covid-19 pandemic.
The UAE’s biggest food distribution drive, she noted, opened new horizons of humanitarian work in the UAE society by bringing everyone together to support the vulnerable against the global pandemic.
The campaign, overseen by the Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI) in collaboration with Social Solidarity Fund Against Covid-19, drew donations from 110,000 individuals and companies of 115 nationalities to provide over 15 million meals and food parcels to people in need. With the help of over 1,000 volunteers, 6.5 million meals have so far been distributed across the country.
Sheikha Hind bint Maktoum said, “the ’10 million meals’ campaign reflects the UAE’s commitment to providing necessary resources that ensure a decent life for all at times of crisis.” She added, “The global pandemic has affected everyone across the world. In the UAE, we are keen to overcome this crisis together, without leaving anyone in need.”
Massive response of individuals and companies
She praised the massive response of individuals and companies to the ’10 million meals’ campaign that exceeded its target within only the first week of its launch, drawing even more donations throughout. She noted, “The overwhelming response that continued, even after the campaign had exceeded its target within the first week, indicates the powerful solidarity of the UAE society.”
Commending corporate donations, Sheikha Hind bint Maktoum said, “The impactful contributions of public and private entities and the humanitarian sector fulfill corporate social responsibility through providing food support for low-income individuals and families most affected by the covid-19 pandemic.”
She stressed that the contributions of citizens and residents from over 115 nationalities capture the core fabric of the UAE’s diverse society that is based on tolerance and coexistence. “At times of crisis, we get to witness the results of the values we have deeply rooted in our society since the foundation as we succeed in uniting people from different cultures and nationalities to empower and bring happiness for one another.”
His Highness Sheikh Mohammed bin Rashid Al Maktoum had announced the launch of the ’10 million meals’ campaign earlier in April to provide food support for communities hit hardest by the Covid-19 pandemic that left many facing unemployment and income reduction.