Mideast’s first cinema in the snow @ Ski Dubai

DG Staff

DUBAI 6 December 2020: Majid Al Futtaim has announced the launch of the region’s first cinema in the snow.

It will allow guests to enjoy a big screen experience in the desert surrounded by real snow. Snow Cinema is a collaboration between VOX Cinemas and Ski Dubai and is supported by Dettol.

From 11 December until the end of February, guests can snuggle up and get cosy while enjoying the magic of movies on the slopes of Ski Dubai. Get in the holiday spirit and meet Santa Claus in his grotto followed by a screening of a family-friendly festive favourite such as The Grinch, Frozen 2 or Daddy’s Home 2, which will be shown daily at 10am, 1pm, 4pm and 7pm. There will also be a nightly screening of popular recent releases such as Knives Out and The Call of the Wild, as well as seasonal hits like Last Christmas.

Snow Cinema provides table service so cinemagoers can relax and order their favourite snacks.

Cameron Mitchell, Chief Executive Officer at Majid Al Futtaim Cinemas and Majid Al Futtaim Leisure & Entertainment, said, “The launch of Snow Cinema is aligned with our commitment to offer guests experiences that go beyond their expectations and marks another innovative collaboration between Majid Al Futtaim’s brands following the hugely successful VOX Cinemas Drive-In at Mall of the Emirates earlier this year.”

Snow Cinema opens to the public on Friday 11 December and will run until the end of February. Tickets went on sale on Tuesday, 1 December, giving film fans an early Christmas present. Prices start at Dh100 per person and include a cinema ticket and F&B package consisting of a signature hot chocolate, popcorn and bottle of water. For a more premium experience, guests can book the VIP Chalet, which costs Dh800 for four people and each guest will receive a cinema ticket, a two-course meal from North 28 Restaurant, a hand warmer, premium gloves and beanie as well as an F&B package consisting of signature hot chocolate popcorn and bottle of water. All guests at Snow Cinema will receive rental clothing, fleece gloves, socks, boots, a blanket, wireless headphones and a dedicated locker.

Ski Dubai is exceeding recommended health and safety guidelines and has implemented an all-encompassing sanitisation and physical distancing plan to ensure that guests can enjoy a comfortable experience with added peace of mind. The maximum capacity is 48 people.

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Dubai Gazette