Etisalat appoints Sky Telecom Group as Strategic Partner for Telecoms Distribution

Strategic partnership is vanguard of next generation telecoms distribution

Sky Telecom, the Dubai-based leading digital enabler for telecom service providers, announces a strategic partnership with Etisalat, the leading telecoms operator in the Middle East, Asia and Africa, at the 36th Gitex Technology Week 16th – 20th October. Sky Telecom is now appointed to sell Etisalat products across the UAE including prepaid and postpaid plans, airtime & top up vouchers and also E-life home entertainment plans. The partnership aligns the two companies’ vision of the future that is founded on an in-depth understanding of customer service and anticipating the consumers’ future communication needs for a simple and effortless interaction with mobile services.
The new partnership will deliver the next generation of customer service, enhancing and improving the experience to both B2B and B2C, with Etisalat benefitting from:
•    100 Highly Trained Sales Agents
The highly trained sales force will represent the brands as well as offering clear and professional information at the point of contact.  Sky Telecom has invested the time, resources and development in its highly trained sales agents through intense training courses, in conjunction with Etisalat.  A comprehensive programme has been initiated to develop a motivated and dynamic sales function with highly effective results.  Training is vital to the growth and profitability of any business and Sky Telecom succeeds in the information age by investing in the skills of the people it employs in the sales function.
•    Dedicated Customer Services
Consistency and quality of customer care is of utmost importance to Sky Telecom in order to answer your every query. Having a live operator answering a call is an invaluable asset and enables us to truly service both our existing and new customers no matter their enquiry, in a helpful and efficient manner. A host of services are provided whose technical support is vital to their role. Sky Telecom prides itself on the exceptional care it provides to every caller. Over the next year, customers will have access to 10,000 POS terminals under the MySky.ae Trusted Partner network offering access to Etisalat services and payments.
•    Logistic Facilities in Dubai and Abu Dhabi
Sky Telecom will mobilise 300 resources, 150 vehicles and four regional logistic hubs to a wider reach across the UAE.  Having a physical presence in both Abu Dhabi, being the largest Emirate, and Dubai is vital to providing an efficient and first class service through delivery routes.
•    Sales Staff Empowered with Sales Automation Mobility Solutions
Sky Telecom tailored Sales Automation Mobility Solutions will empower teams across Customer Services, Sales, Logistics and CRM.  With ERP Mobility the business will benefit from improved field sales productivity, responsiveness and customer experience.

Mr Ali Kassab, CEO and Founder Sky Telecom and MySky.ae said: “We are honoured to partner with Etisalat, a company that shares our vision for the future of UAE telecoms services. Sky Telecom’s partnership with Etisalat provides the opportunity to deliver additional choice for UAE customers by offering them simple and effortless ways to select the optimum Etisalat mobile and home package. All channels will be enabled to achieve the new vision across digital (MySky.ae), POS and traditional sales channels.”
This new partnership is a stepping stone to the future of telecoms retail sales.

Dubai Gazette