DUBAI 20 March 2023: The Iffco Group, one of the UAE’s largest producers of food products, has opened the first 100-percent plant-based meat factory in the region, in Dubai.
Plant-based products that are not meat but taste just like meat, like ‘Beyond Beef’, are popular in the west.
Located in the Dubai Industrial City, the Thryve factory will catalyse the move towards a more sustainable and healthy food chain in the Middle East, actively supporting the United Nations’ Sustainable Development Goals and the UAE’s Vision 2051 initiative to bolster food security through diversity and innovation. The factory will provide nourishing, sustainable and healthy local plant-based meat products inspired by the unique flavours of Middle Eastern cuisine.
The plant-based venture, developed using cutting-edge food technology, contributes to at least three UN’s SDG’s: good health and well-being, responsible consumption and production, and climate action, said Wam.
The only 100 percent plant-based meat factory in the Middle East, Thryve will leverage advanced food technologies to produce tasty, healthy, sustainable and culturally relevant food that meets the needs of the local consumer. In addition, Iffco is working closely with the government to create regulatory standards for plant-based food products.
The global plant-based meat market was estimated to be worth US$7.9 billion in 2022, and is forecast to reach US$15.7 billion by 2027, according to a report from ResearchAndMarkets.com. The newly opened factory will cater to 30 percent of the GCC population, stimulating the development of the market for local plant-based products. As per proprietary research, the GCC has the potential to be a future leader in developing food products for flexitarians, people whose diet is primarily vegetarian.