Guess which phone – and which model – is most popular in UAE

By Eudore R. Chand

DUBAI 7 September 2017: Apparently, there is no competition – Apple iPhone is ‘king’ in the UAE smartphone market.

The Telecommunications Regulatory Authority (TRA), has revealed statistics for the second quarter of 2017 on the nation’s most popular mobile phone handsets, said Wam.

According to the report,  81.5 per cent of handsets registered on the UAE’s networks were ‘smartphones’.

In terms of smartphones by model:

  1. iPhone 6 continues to be the most commonly used in the UAE, accounting for 3.1 per cent of total handsets registered on UAE networks.
  2. iPhone 6S was the second most popular with 2.33 per cent.
  3. Third most commonly used was the iPhone 7, with a share of 2.25 per cent.
  4. The fourth most commonly used was the iPhone 7plus with a share of 1.77 per cent

The report indicates that during the second quarter of 2017, 34.5 per cent of all handsets registered on UAE mobile networks were manufactured by Samsung. Nokia handsets were the second most popular manufacturer with 22.9 per cent and Apple the third most popular with a share of 15.5 per cent. This was followed by Lenovo with 5.4 per cent, and then Huawei with 3.2 per cent.

During Q2 2017, the Apple iTunes Store was by far the most visited applications website, followed by Samsung Apps, and finally Android Applications. In terms of social media, UAE smartphone and fixed Internet users made 20.4 billion visits to social networking websites during the period, with Facebook accounting for 90.4 per cent of total visits to social networking sites, followed by Twitter with 5.0 per cent, then LinkedIn with 4.6 per cent.