DUBAI 9 February 2020: Nearly half of all parents in the UAE admit to breaking road safety rules if they feel that they are not being monitored on the road, a survey by Infiniti Middle East has revealed.
As many as 44% of parents surveyed across the Middle East admitted to illegal on-road behaviour, with 18% saying they were most likely to break traffic rules if there were no cameras in place. 16% admitted to dangerous driving when there was no way of being monitored, and 10% when there was no police in sight.
Nearly half of all respondents (43%) said they were most likely to break traffic rules when they are in a hurry, and 40% admitted to making phone calls or checking social media while driving with children.
The survey was part of the ‘Eyes on You’ road safety campaign that aims for families to prioritise safe driving habits, especially with their children, as soon as they sit behind the wheel. These survey results are a reminder to parents that their bad on-road behaviour does not go unnoticed and is, in fact, being witnessed and eventually mimicked by the most important audience imaginable their children, said Markus Leithe, Managing Director, Infiniti Middle East.
The ‘Eyes on You’ campaign is closely aligned with the Dubai traffic safety strategy to reduce road fatalities by 1.5 for 100,000 population by 2021. The strategy is based on four agendas;
- Improving motorist’s driving habits
- Inspecting vehicles for traffic safety regulations and for criminal safety procedures
- Inspecting motorists’ records; and
- Traffic awareness campaigns
The RTA’s schools traffic awareness campaign targets educating children and adolescents as future road users and drivers.
“Over the years, RTA has created a number of projects, plans and initiatives to improve traffic safety, and raise awareness of a positive traffic safety culture in Dubai,” commented Deema Hussein, Traffic Awareness Senior Manager, Traffic Department of Roads and Transport Authority (RTA).
The ‘Eyes on You’ survey conducted by YouGov involved 1,869 parents across the UAE, Saudi Arabia, Kuwait and Lebanon.
