No speeding in residential communities!

By Rajive Singh

DUBAI May 6 2015: Good behavior starts at home! This is true also for responsible and well-mannered driving behavior. UAE needs more awareness for considerate driving in residential communities with a focus on ‘NO speeding’.

International studies reveal, that three out of 10 crashes happen less than 1.5 kilometers from home, and between a third to half of all accidents within 8 kilometers. Most of the research that has been done has concluded that the reason why so many accidents take place near home is that there is a comfort zone associated with driving in our own neighborhood. Many drivers become complacent in practicing safe driving behaviors because they feel they know an area well. It is similar to having the brain on “auto-pilot” and we do not fully focus on our driving as we would if we were driving further away from home.

It’s so important to concentrate fully when driving, whether you’re just popping to the shops or starting or ending a longer journey. It is vital people stay alert and avoid complacency when driving close to home. Thomas Edelmann, Managing Director of RoadSafetyUAE adds: “We recommend that when driving close to home, we must not be fooled into having a false sense of security. Drivers need to be twice as cautious when driving near home and be on the lookout for distracted and careless drivers.”