DUBAI 6 February 2018: After success in US, Singapore, UK, Australia, New Zealand and Canada, Rotimatic is set to launch in the Middle East.
People from UAE, Bahrain, Oman, Qatar, Kuwait and Saudi Arabia can now join the waitlist and get their very own Rotimatic.
“The decision to launch in the Middle East came after considering the growing demand from the region. We have a strong waitlist of over a 75,000 from the six countries and it was only a matter of time before we decided to launch. We are coming to the Middle East after achieving US$20 million in revenue in just the first year of sales,” said Rishi Israni, CEO, Zimplistic Pte. Ltd.
What is Rotimatic?
It is a one-of-a-kind, IoT enabled invention in the space of kitchen robotics that completely automates the flat bread making process.
“Rotimatic was designed to solve a basic problem. Some 25 per cent of the world’s population eats flatbread. It has to be eaten fresh. Making it at home is tedious and requires specialized skill, so people have to resort to frozen, unhealthy alternatives, or stop eating flatbread,” said said Pranoti Nagarkar, Inventor, Co-Founder and CTO of Zimplistic Pte. Ltd.
“Some 2 billion rotis are made by hand just in India every day. As a mechanical engineer, I decided to change this. The solution was a fully automatic, home-use, robotic, futureproof, IoT-enabled – Rotimatic,” he said.
Variety of Flatbreads
Rotimatic has something for everyone. It is equipped to make many kinds of unleavened flatbread. From rotis, puris, masala rotis, pita bread to pizza, tortilla, wraps, millet flour and gluten free.
With industrialization and real estate prices soaring, traditional bakeries have not been able to sustain themselves and buying habits have moved to supermarkets with people buying pre-packaged and frozen food. This applies to Middle East too.
Rotimatic taps into a completely new market with no direct competition. It is the world’s first and has a robust track record. 250,000 units have been delivered so far.
It took the inventors 8 years of R&D to design a gadget that could not just simplify the flat bread making process but also allow creativity without compromising on health and time. The success is visible by the growing number of Rotimatic adopters and the product acceptance. 10 million rotis have been made in just 11 months with end users making 35-40 rotis per week times. These number will only get bigger post the launch in Middle East.