Hotel Show to be held on Sept.17-19 in Dubai

Dubai Furniture Manufacturing Company (DFMC), a market leader in premium mattress segment in Middle East, will showcase premium products from Serta in this year’s The Hotel Show, the largest and most comprehensive business event for the hospitality industry in the Middle East and Africa.

The Serta Swarovski crystal bed set with Oasis I comfort mattress and Serta’s adjustable bed are the key products that will be showcased along with other mattresses collection and sleeping accessories during the three-day exhibition from 17th to 19th September at the World Trade Center.

The bespoke crystal bed set is upholstered in Black faux suede and the headboard is inlayed with Swarovski crystals for that royal and elegant appeal. The bed set uses I-Comfort Oasis mattress offering the perfect balance of cooling and unchanging comfort. Oasis mattress belongs to the I-collection series of Serta, infused with the superior comfort of Visco Gel Foam and the support and cooling touch of MicroSupport Gel which offers pressure-relieving and cooling comfort at the sleep surface for that ultimate sleeping experience.

Serta is also featuring mattresses with adjustable bed base for that optimum comfort and luxury. The adjustable beds not only alleviate health concerns such as back pain, swelling and poor blood circulation but also suit customer’s lifestyle because the bed can be adjusted to various positions to suit your need like when watching tv, reading books, Net Surfing and talking on the phone. Having an added touch of luxury to your bedroom gives a sense of oasis and convenience and offers customers customized bedroom experience.

Sundar Rajan, CEO, Dubai Furniture Manufacturing Company LLC, said, “During this Hotel Show we are presenting Serta products that are distinctively unique and will suit the lifestyle of our customers. As a leader in manufacturing premium mattresses, the Hotel Show is the ideal platform to highlight our innovative and high quality mattresses and sleep systems. Industry players visit the show to select the right bed and mattress for their customers and we lay maximum emphasis on the quality of our mattresses which is synonymous with our company’s image.”

Established in 1993, DFMC produces Serta brand of mattresses that measure up to the highest standards of quality and meet the most demanding customer criteria. DFMC uses the latest marketing acumen and state-of-the-art manufacturing capabilities to become the brand leader in the mattress industry in the Middle East.

Discover the feel and comfort of Serta mattresses and sleeping solutions which are on display at DFMCs stand 6D231 located at Interiors, Lighting & Design section during the three-day show.