11-day sale open 24 hours with discounts of 50%- 80% on 3m books
DUBAI 18 October 2018: It’s official: the world’s biggest book sale has finally arrived in Dubai! A staggering three million brand-new English and Arabic language books of all genres are now up for grabs at an astonishing 50% – 80% discount at the first-ever Big Bad Wolf Book Sale Dubai, which starts today (18 October 2018).
The sale is open 24 hours a day, non-stop, for 11 consecutive days at Dubai Studio City, Sound Stage Venue. Doors open at 9 am Thursday and will close at 11.59pm on Sunday 28 October.
If you take the average thickness of one book and you imagine all the books at Big Bad Wolf Book Sale Dubai piled up into a single stack, it will be a cloud-piercing tower of books that is 48 times taller than the Burj Khalifa, said the organisers.
The event is held in partnership with The Mohammed bin Rashid Al Maktoum Knowledge Foundation (MBRF), the National Media Council (NMC) and Dubai Production City.
“Our vision of bringing The Big Bad Wolf Book Sale to Dubai is now a reality,” said Mohamed Al Aidaroos, Managing Partner of Ink Readable Books, organiser of The Big Bad Wolf Book Sale Dubai. “The Big Bad Wolf Book Sale aims to promote a culture of reading through affordable brand-new books and there is a clear demand for such books in the region. By making millions of high-quality, English books accessible, we aim to ignite imaginations, foster creative thinking and help empower the future generation.”
MBRF has contributed a number of Arabic books and publications through its publishing arm, Qindeel Printing, Publishing and Distribution, as part of its commitment to promote the widespread use of the Arabic language.
With MBRF’s latest Arab Reading Index revealing that the average Arab citizen reads around 17 books per year, Al Aidaroos said that the event is ready to host hundreds of thousands of English and Arabic bookworms, occasional readers, students, families and avid shoppers over the next week-and-a-half.
Founded in 2009 in Kuala Lumpur, Malaysia, Big Bad Wolf Books has been to multiple Asian cities in the last decade, including Jakarta, Manila, Cebu, Colombo, Bangkok and Taipei. Dubai’s very own Big Bad Wolf Book Sale will reflect its commitment to ‘Changing the World One Book at a Time’. Readers of all interests, financial status or age groups can expect to find bestsellers, novels, business books, art and design titles, cookbooks and a wide range of children’s books from augmented reality to activity books.