DUBAI 14 March 2019: The world’s most expensive perfume – Shumukh – was unveiled yesterday by Spirit of Dubai Parfums by Nabeel, an ultra-luxury fragrance brand from the UAE.
The unisex perfume is priced at Dh4.752 million (US$1.295 million).
READ EXCLUSIVE PREVIEW BY EN24|7
Dh4.75 million a bottle: Dubai inspires world’s costliest perfume
Paying tribute to ‘The Spirit of Dubai’, Shumukh, which in Arabic translates to ‘deserving the highest’, unites the art of jewellery and perfumery to create a one-of-a kind masterpiece that tells the tale of the great emirate through seven core design elements.
Jewels
Set with 3,571 sparkling diamonds (totalling 38.55 carats), topaz, pearls, 18 karat gold 2479.26 grams and 5892.88 grams pure silver, Shumukh can be seen at Dubai Mall, Fashion Avenue as part of the mall’s ART+ series.
The Spirit of Dubai Parfums is inspired by the rich and diverse cultural heritage of Dubai – an awe-inspiring city of vivid scenery and captivating contrasts of ancient tradition and all the luxuries of a thriving, cosmopolitan society. The award-winning brand launched its ‘First generation’ Luxury collection in 2015 followed by ‘Second Generation’ Ultra-luxury Collection in 2016. All products are conceptualized from the seven core elements — pearl diving (Durra), falconry (Baz), Arabian horses (Abjar), roses (Narjesi), luxury (Haibah), Arabian hospitality (Diwan), and Dubai’s stature as a ‘city of the future’ (Aamal), all of which have been intricately modelled in gold and silver, and ornamented with the highest quality VVS diamonds and precious stones.
Standing 1.97 metres tall and taking over three years and 494 perfume trials to formulate, Shumukh is comprised of the finest natural ingredients sourced from the furthest corners of the globe, culminating in a scent that is as unforgettable as it is mesmerising with notes of amber, sandalwood, musk, rare pure Indian agarwood, pure Turkish rose, patchouli ylang-ylang and frankincense.
It is estimated to last on the skin for more than 12 hours and up to 30 days on fabric, and its hand-blown Italian Murano glass bottle has the capacity to hold three litres of perfume that is dispensed via a revolutionary remote-controlled spray mechanism that adjusts to the user’s ideal height.
Shumukh is conceptualised in the UAE by Asghar Adam Ali, Chairman and Master perfumer at Nabeel Perfumes Group and executed by renowned artisans and master craftsmen from Switzerland, Italy and France. SHUMUKH is the only perfume to hold two Guinness World Record titles, including ‘Most diamonds set on a perfume bottle’, and ‘Tallest remote controlled (RC) fragrance spray product’. It is also customisable and offers the opportunity to have bespoke and personalised modification incorporated. Additionally, all diamonds and precious stones are accompanied by individual certificates of authenticity.
Shumukh will be on display in Dubai Mall’s Fashion Avenue from 14th – 30th March 2019.
