DUBAI 28 April 2020: The ’10 million meals’ campaign exceeded the target, drawing more than 11 million meals within the first week of the launch by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and Ruler of Dubai.
The ‘10 million meals’ campaign is the UAE’s biggest community campaign, that aims to provide food assistance to families and individuals who have lost their income or got affected directly or indirectly by the outbreak of the novel coronavirus pandemic.
The campaign, led by H.H. Sheikha Hind bint Maktoum bin Juma Al Maktoum, Chairperson of the Board of Trustees of UAE Food Bank, has received massive donations from companies, humanitarian organizations, businessmen, government and private entities and the general public to provide food support for communities affected by the coronavirus pandemic in the UAE.
Financial and in-kind donations poured into the ’10 million meals’ campaign through the official website, SMS, bank transfer and call center within the first week of its launch.
The campaign, the UAE’s biggest food distribution drive, will continue receiving donations and securing meals throughout Ramadan under the supervision of the Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI) in collaboration with the Social Solidarity Fund against Covid-19.
Mohammad Al Gergawi, Minister of Cabinet Affairs and the Future and Secretary-General of MBRGI, said, “The wide engagement that the ’10 million meals’ campaign has received reflects the integral role of the UAE’s humanitarian initiatives in bringing together all segments of the society in solidarity against any circumstances.”
9.6m meals by institutions
Companies and individuals donated through the campaign’s different platforms where 39,000 donors provided the value of 412,000 meals through SMS and 7,000 donors paid for 859,000 meals on the website. In-kind donations received through the campaign’s call center totaled 163,000 meals.
Public and private entities and humanitarian organizations collectively donated 9.6 million meals within the first week of the campaign’s launch.
The ’10 million meals’ campaign enables companies, entities, humanitarian and charitable organizations, businessmen, philanthropists and the public to make financial and in-kind contributions towards providing meals or donating food items and parcels to be directly distributed to families and individuals across the UAE.
Unique donations included tonnes of fruits like bananas, apples and dates, as well as millions of water bottles to be added to meals distributed to low-income individuals and families. Another company donated ice cream to be distributed alongside meals and food parcels.
With Dubai’s Grand Mufti Dr. Ahmed Al Haddad declaring that zakat this year can be paid in the form of meals and food parcels to communities affected by the ongoing crisis, a large number of traders, individuals and entities rushed to support the campaign that aims to provide food support throughout the holy month of Ramadan.