DUBAI 16 February 2020: Dubai Gold and Jewellery Group (DGJG) concluded this year’s Dubai Shopping Festival (DSF), with over 200 winners and Dh4 million worth special edition coins.
The five weeks of promotions aimed at elevating shoppers’ experience, offered deals that brought value to both residents and tourists alike. It surprised shopper’s with 75 coins every day.
The buying trend this year recorded that 22-karat gold and diamond jewellery as usually was the popular choice among Asian buyers, Europeans and millennial buyers showed more interest in 18 karat gold jewellery with modern designs. Overall, the participating retail outlets marked incremental sales of 10-15% throughout the DSF despite of the geopolitical tension and spread of life-threatening coronavirus, which effected the tourist inflow in Dubai.
Tawhid Abdullah, DGJG Chairman, said “There were some unforeseen factors that did effect the overall sales during the second half of the shopping festival, but in spite of the challenges, the end results are appreciable. Our campaign maintained continuous momentum in the retail jewellery segment and this has translated into an increase in the average value per transaction compared with what it was during the previous three months. A lot of tourists from the Asian subcontinent, Arab world, and Europe were among the buyers, which is a very encouraging sign. We will continue to come up with innovative campaigns to keep rewarding the jewellery shoppers of city of gold.”