Nickelodeon and Viacom Consumer Products (NVCP) and Entertainment Retail Enterprises officially opened their newest Nickelodeon Store in the Dubai Mall this weekend.
The store is owned and operated by Al Garawi Group Ltd in partnership with Entertainment Retail Enterprises.
“Dubai is the ideal location to open our second Nickelodeon Flagship store and The Dubai Mall is the perfect retail destination within the Emirate,” said Mark Kingston, General Manager and Senior Vice President, Nickelodeon and Viacom Consumer Products EMEA and International Promotions & FMCG Viacom International Media Networks.
“We could not be more delighted to bring kids and families in Dubai another opportunity to interact with their favorite Nickelodeon characters and purchase merchandise to bring Nickelodeon into their daily lives.”
Located on the second level of the mall, just opposite the three-story Waterfall attraction in the Dubai Mall, the 3,800 square-foot store is in a prime location to offer kids and families alike the opportunity to interact with the Nickelodeon brand.