Shooting 8K images in hi-res with high-speed is now possible

100th anniversary Nikon D850 opens up new frontiers

DUBAI 28 August 2017: Till now photography enthusiasts – amateur and professionals – struggled between choosing either high resolution or high speed performance – but, unfortunately, not both at the same time.

But in its 100th anniversary year, Nikon has breached new frontiers with its D850 camera.

“We celebrated our 100th anniversary on 25 July – D850 is our first 100th year product – launched globally on August 24th,” said Narendra Menon, Managing Director of Nikon Middle East.

The price tag for the body is Dh12,99.

And who could provide a better endorsement of the ‘revolutionary’ camera than renowned Dutch wildlife and landscape photographer, Marsel van Oosten.

Of the 8 D850s in the prototype stage, Marsel received 4, which he took to Botswana in southern Africa to shoot night time shots, including time lapse. These he has combined into a fil, Hercules Rising, which is expected to be out soon.

The latest FX-format camera by Nikon promises unrivalled versatility by combining high speed and high resolution capabilities in one superior imaging tool that switches seamlessly between first-class photos and 4K videos

It is equipped with a powerful 45.7-megapixel sensor that guarantees an unmatched balance of high-speed and exceptional resolution when combined with up to 9-fps1 continuous shooting mode backed by its Expeed 5 image-processing engine.


Photographers can now capture crucial moments of subjects in weddings, fashion, nature, events and commercial shoots. Immense flexibility in the selection of RAW size options can also be tailored accordingly to the needs of the user.

Built for hybrid photographers and multimedia creators, the D850 packs superior full-frame 4K UHD video capabilities, 4x and 5x slow-motion videos2 in Full HD, and 8K time-lapse movie production3 using interval timer photography. A dedicated movie menu allows fuss-free switching between movie and still functions to enhance efficiency, so photographers and creators will be able to easily select the best visual format to express their creativity. Movies can be recorded in both FX-based and DX-based movie formats, and the option to further make use of wide-angle and fisheye lenses to inspire greater creative expression.

By Eudore R. Chand