DUBAI 22 February 2021: The UAE has climbed one rank in the Global Soft Power Index this year to 17th position.
It offers a snapshot of the impact of the first year of the Covid-19 pandemic, with the US losing its position at the top of the Index and New Zealand seeing a greater improvement than any other nation in the ranking.
The UAE climbed one rank in the Index this year to 17th rank.
The UAE celebrates significantly improved scores across the Governance (18th), Education & Science (19th) and People & Values (24th) pillars – recording the greatest increase in the Governance pillar in the top 20 (up 0.8 points), as perceptions of its political stability vastly improve.
The UAE is also the highest ranked nation across Mena – and 15th globally – on the Covid response metric.
The Global Soft Power Index, ranking the world’s top 100 nations, will be launched on 25th February by Brand Finance at the Global Soft Power Summit. It is reportedly the world’s most comprehensive research study on perceptions of nation brands, surveying opinions of over 75,000 people in more than 100 countries.