ABU DHABI 12 November 2019: Adnoc Distribution, the UAE’s largest fuel and convenience retailer, on Monday revealed its next generation ‘Adnoc on the go’ stations.
Smart technology allows smaller neighborhood stations to be installed where traditional stations would be impractical.
The initiative follows extensive customer engagement, focus groups and feedback in the past months.
Adnoc on the go stations were unveiled at the Abu Dhabi International Petroleum Exhibition and Conference, said Wam.
Adnoc On the go service stations will comprise varying designs to reflect customers’ needs in each individual neighborhood in terms of size, the number of pumps and type of Oasis store. As Adnoc Distribution expands its network, its stations will be tailored to the locations and the communities they serve, from the ‘five star’ highway version that caters for long distance travelers through to those within local communities, where customers look for convenience to get them quickly on their way again. Industrial areas will also be served, ensuring that the network adequately supports both residents as well as businesses across the country.
Adnoc Distribution is planning to open 50 new ‘Adnoc On the go’ neighborhood stations in 2020, as an extended product offering to get closer to its customers, while continuing to grow its traditional stations network in the UAE in line with growth plans, as well as looking further afield to international markets including Saudi Arabia.
Adnoc Distribution is also upgrading all of its existing Adnoc Oasis convenience stores, to ensure they better meet the needs of today’s customer. The refurbishment programme has already commenced and will be rolled out throughout the company’s network so all convenience stores will have been upgraded by the end of 2021.
Finally, Adnoc Distribution is also becoming a more digitally enabled business. At the core of digital is being able to execute tasks quickly and efficiently, providing customers with an even better on-station and in-store experience. For Adnoc Distribution that includes Adnoc Wallet, improved payment options, and a new rewards programme that is coming soon.
During its engagement with more than 14,000 customers, the company received a further request, to offer new promotions and launch a rewards programme. As a result, the company will be launching a new loyalty programme, Adnoc Rewards, in Q4 2019, offering customers the chance to be rewarded daily, with a wealth of promotions and offers, for fueling up and paying for everyday services at any of its stations across its wide network.
Over 500,000 customers participated in the first edition of Adnoc Distribution’s popular ‘Fuel Up and Fly Off’ promotion, with 168 lucky winners over 12 weeks.
Mohamed Al Hashemi, Chief Operating Officer of Adnoc Distribution, explained, “We ran a number of promotional campaigns in the summer of 2019, including our ‘Hello Summer’ and ‘Fuel Up and Fly Off’ promotion with Etihad Airways. As a result of the feedback and learnings from these promotions, combined with extensive customer engagement, we are evolving our customer offer. The first step on this journey was to offer free assisted fueling to all customers. While self-serve option remains available, all customers can now avail free assisted fueling in all of our stations throughout the UAE. The next step is the introduction of Adnoc Rewards. We are already piloting the rewards programme and are on track to launch it nation-wide later this year.”