Only in Dubai: Who’ll pay €500,000 for a car key?

By Eudore R. Chand

DUBAI 2 April 2019: Finland based start-up, Awain Ltd. has announced the launch of an exclusive line of customizable supercar keys combining precious metals, fine wood, pure leathers, and high-grade jewels into an instantly recognizable design, housing the technological components of the original key.

“When I was a motor journalist, I noticed that most luxury and supercar keys were fairly non-descript and made of plastic. They did not have the same craftsmanship or finesse as the cars they powered, which seemed like such a shame. So, with that in mind, I inspired the help of designer Leevi Markkula and watchmaker Joakim Jokela to help me create a really beautifully crafted, bespoke and incredibly luxurious key. After two years of honing and perfecting the technical and aesthetic design, Awain and our exclusive line of keys were born, “stated Awain CEO, Jalmari Mattila.

The keys are made in small batches of limited editions, and every key is signed and numbered to ensure its authenticity. Each key is individually handcrafted in Finland by a team of Nordic craftsmen, including watchmakers, jewelers, and mechanical engineers, undergoing weeks of expert fabrication, from the initial detailing to the final polishing – a process lasting between 100-300 hours per key.

Awain currently offers three key models of varying features starting from €49,000 with the Quantum line, inlaid with 354 diamonds totaling 3.45 Carats, while the Serenity steps up its features to 1,250 diamonds totaling 20 Carats at €89,000. Awain’s most exclusive key, the Phantom, is a one-of-a-kind piece priced at €500,000 and inlaid with 34.5 Carats of diamonds. All three models are made from 175g of 18 or 24 Karat gold, depending on client preference.

Clients also have the option to fully customize each aspect of the key to fit their vision, including the color theme, fabrication materials, and specific jewel selection and placement.

Awain Ltd. is a privately-owned company based in Finland, with headquarters in Helsinki and offices in Dubai. The company was established in 2018 and deliveries exceptional and innovative handcrafted jewelry, produced by a select team of Nordic watchmakers, designers, and jewelers, to its global clientele.


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